My name is Hideki Falcon (YES, I´m 25% Japanese but Mexican born and raised) and I´m the person behind BUP.

I have a beautiful family, Laura my wife and two daughters, María and Emma, I´m grateful to have them in my life, they are the most important thing to me.


  I’ve always been drawn to ways I could express myself and communicate with others and photography lets me do both.

I have lived and worked in Mexico, NYc and Cancun, were I currently spend my days.


While living in New York in 2009 I founded Button Up, since then I’ve been working to keep it as a hand crafted company, taking care of all those details you are looking for, this is where I deposit all my energy and creativity.

Thanks for stopping by and for being curious enough to find your way to this page. Alternatively or additionally, feel free to check out my Facebook and personal pages.

If you think we’d be friends, shoot me an email or give me a ring, I’d love to hear from you and thanks again for stopping by.