My name is Hideki Falcon (YES, I´m 25% Japanese but Mexican born and raised) and I´m the person behind BUP.
I'm blessed with my beautiful family, Laura my wife and two daughters, María and Emma, I´m grateful to have them in my life, they are the most important thing to me.
I’ve always been drawn to ways I could express myself and communicate with others and photography lets me do both.
I have lived and worked in Mexico, NYC and Cancun, were I currently spend my days. While living in New York in 2009 I
founded Button Up, since then I’ve been working to keep it as a hand crafted company, taking care of all those details you
are looking for, this is where I deposit all my energy and creativity.